1) Geographic Area (size)
    
Distance to my business that customers will travel or size of the area my business will service:

1-5 miles	Statewide
6-10 miles	Nationwide
11-25 miles	International
26-50 miles

 2) Customer's need for my product or service

My average customer will purchase my product or service: 

   Only once   Weekly     Monthly   Every 3 months 
  Every 6 months    Other:________________

 3) Day and Time of Purchase

My average customer will purchase my product or service:

Various days and times
Mostly weekends
Mostly during the week
 On certain holidays: ______________________
During particular seasons:__________________
At particular times of day:__________________

4) Purpose of purchase:

My average customer will purchase my product or service mainly for:

Personal use
Home use
Business use
 For children
 For another family member
As a gift
Other

 5) Description of my average customer

     a) Age Range

0-5 years-old	26-35 years-old
6-10 years-old	36-50 years-old
11-15 years-old	51-65 years-old
16-20 years-old	66 and older
21-25 years-old

 
    b) Sex

     Male         Female        Either

     c) Occupation

     Not relevant
      Service Industry (Restaurants, Hotels, etc.)
      Office Worker
      Professional (Lawyer, Doctor, Accountant)
      Instructor
      Health care  
      Retired  
      Other: __________________________

     d) Ethnicity of average customer (if relevant):___________________

     e) Income

     Not relevant
     $15,000-25,000/year
     $26,000-40,000/year
     $41-000-$60,000/year
     $61,000-$80,000/year
     $81,000-$100,000/year
     Greater than $100,000/year

     e) Education

     Not relevant
     Some high school
     High school graduate
     Some college
     College graduate
     Advanced degree

     e) Family Status

      Single   Couple (no kids)   Couple (kids at home)   
      Couple (grown kids)  Single (grown kids)   Not important

The Facts About my Customers:

According to the above information, my average customer will be from ____ to ____ years-old.
My customers will be Male, Female, Either (circle one).
Typical occupations of my customers include: _____________________________________
________________________________________________________________________.
My typical customer's ethnic background (if relevant) is:_____________________________.
My customers average income range is from $____________ to $____________ per year.
My typical customer has the following education: __________________________________.
My average customer has the following family status:_______________________________.

There are approximately ___________ of my typical customers within my market area.
There are approximately ___________ competitors within my market area.
My average customer will purchase my product or service:__________________ (how often).
My customers will purchase my product or service mainly on _________________________
____________________________________ (list season, day of week, time of day, etc.)
The purpose of my customer's purchase will be: __________________________________.

Congratulations. Once you have completed this form, you should know a lot about your customer!

To print this page: Select File and then Print from the menu on your browser.

Click here to return to the Research Page.