Part V: The Marketing Plan

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1. The Market

A. Introduction. Give a brief history of your industry:

B. Customers. Using the information from the Customers Form, write one or two paragraphs giving information about your target market. (SAVE any information you have typed into the form via the button below before exiting this page.)

2. Marketing Strategies and Implementation

It is important that you answer the questions that follow in the third person. For example, instead of answering (a) below by saying "freshness," say instead: "The Virginia Bread Company is unique because it never sells bread over eight hours old." The answers to your questions will be used to generate a business plan, and it is very important that you answer all questions below as complete sentences.

A. What makes your product or service unique?

B. What price will you charge for your product/service?

C. Where will you sell your product or service?

D. How will you promote your product or service?

E. What are your goals for gathering market share for your product or service?