University of Mary Washington’s Continuing & Professional Studies Department is excited to announce the 2026 Business Acumen Series – a series of one-day seminars aimed at building leadership and business skills in the Fredericksburg region.
The Business Acumen Series (BAS) will combine university knowledge and the practical application of innovative tools to drive your organization’s mission and deliver results.
AI is a transformative tool that continues to disrupt nearly every market and space. The 2026 Business Acumen Series will focus on ways you can use AI to enhance your business or organizational practices to optimize workflow without losing the human-centered components of your work.
Marketing smarter, not harder. Discover how strategic marketing can do more than advertise—it can attract clients, strengthen your organization’s identity, and communicate your culture. In this seminar, you’ll learn to differentiate between marketing strategies, understand their strengths and limitations, identify the best approaches to achieve your goals, and how to use AI to increase ROI while reducing your workload.
Objectives:
- Distinguish between marketing strategy and marketing tactics and explain how each contributes to organizational goals.
- Identify meaningful marketing metrics that align with business outcomes rather than vanity performance indicators.
- Articulate how brand, culture, and messaging influence trust and decision-making in modern markets.
- AI as a Marketing Multiplier
Speaker: Linzy Browne, Marketing & Events Professional, Founder & CEO of Brolin Creative
Learn more & register >> 2026 Business Acumen Series: Marketing in the Modern Era – Open Enrollment
