Rosecita Jeffers is a tourism and customer experience strategist with executive leadership experience across destination management, destination marketing, and economic development. She holds a BSc in Hotel Management, an MBA and is a Certified Customer Experience Professional (CCXP), with a strong focus on aligning tourism with measurable economic impact.
She has held senior leadership roles in tourism, working with governments and international partners to drive destination growth and enhance visitor experiences. Her work integrates strategy, stakeholder partnerships, and data-driven execution to strengthen destination performance.
As Tourism Program Manager, Rosecita focuses on advancing destination positioning, building partnerships and implementing initiatives that support both tourism and broader economic development goals.
Outside of work, she enjoys watercolor painting, fitness and wellness, reading and experiencing other cultures.