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GovCon 101: Marketing to the Government

November 16, 2022 @ 12:00 pm - 1:00 pm EST


The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy.

In this session you will learn:
• Steps to take to be where you can be found by buyers
• Preparing a winning capability statement
• Organize your website, business cards and marketing materials
• Prepare a marketing plan to attract buyers