GovCon 101: Writing a Winning Capability Statement

The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly formatted capability statement will help you get noticed and differentiate you from your competition.

In this presentation you will learn:
• Proper formatting of the statement
• Information to include and not include
• Differentiators, Core competencies and past performance content
• You will be provided an editable template to use for your own capability statement
• How to use the statement